Email Marketing

 The first marketing email was delivered in 1978. It resulted in $13 million in sales, and ushered in what has become one of the most widely used marketing channels even to this day.Given its humble beginnings it's not as glamorous as other channels such as social media and messaging, but it's an effective method to develop an engaged audience that yields results.Email marketing is the practice of targeting your audience and customers through email. It helps you boost sales and conversions by providing subscribers and customers with valuable information to help attain their goals.Now let's look at when you should utilize marketing through email, as well as some advantages and data that show the reason why email marketing is valuable.There are numerous ways to utilize email marketing , but some of the most well-known include using the tactic to:Build relationships: Develop connections by targeted engagement.Boost the visibility of your brand: Make sure to keep your company and your services at the forefront of mind that your potential customers are ready to engage.Promote your content: